PETA WATCH

* LADY GAGA has launched into a meaty new project: the singer will release a line of flesh-themed jewelry based on her 2010 MTV dress. The line is being designed by LA's Onch Movement and will feature -amongst other things -a necklace that looks like a New York steak.

* PETA is alleged to have planted a 'fake pedestrian' among the crowd at an anti-fur demonstration in Amsterdam in November. The male appeared off the street in front of a television crew posing as a stranger converted to PETA's cause. But the ruse was apparently laid bare when a suspicious journalist investigated further and found the man had previously been caught on film pulling the same performance before.

* Retailer Talbot's has joined the pointless PETA boycott of mulesed Australian wool.
'Talbot's is showing that style doesn't have to come at the expense of animals,' groaned renowned stylist Ingrid Newkirk.

* PETA has launched a new cyber-pressure campaign against DKNY. The lobby has demanded it's fans trash DKNY's facebook page with lectures about the evils of fur. They duly did.

* Singer Aubrey O'Day is strutting around in leather and fur, despite doing a campaign for PETA two years ago against fur. This wouldn't be the first time a PETA celeb has been exposed as being not entirely in agreement with the lobby's agenda.

(Thanks to readers Mick, Darren and Lucy)